Brief
I was tasked with creating the branding, logo, products, packaging, and marketing materials for “De Shield,” a street fashion brand that aims to merge fashion with function. Their goal is to transform face masks into everyday fashion accessories while promoting eco-friendly, reusable options.
I was tasked with creating the branding, logo, products, packaging, and marketing materials for “De Shield,” a street fashion brand that aims to merge fashion with function. Their goal is to transform face masks into everyday fashion accessories while promoting eco-friendly, reusable options.
Solution
For the branding, I designed a clean and minimalist logo using typography that complements the brand’s fashion products. The logo embodies the brand’s vision of combining style and functionality.
In terms of packaging, I opted for eco-friendly materials that not only align with the brand’s mission but also give the packaging a raw and authentic look, resonating with the street fashion aesthetic.
To support the marketing efforts, I selected street fashion photography and videography that captured the essence of the brand. These visuals showcase individuals confidently wearing the masks as fashion statements while highlighting their eco-friendly attributes.
By implementing these strategies, we successfully achieved a cohesive brand identity that combines fashion and functionality, supported by eco-friendly packaging and impactful marketing materials.
For the branding, I designed a clean and minimalist logo using typography that complements the brand’s fashion products. The logo embodies the brand’s vision of combining style and functionality.
In terms of packaging, I opted for eco-friendly materials that not only align with the brand’s mission but also give the packaging a raw and authentic look, resonating with the street fashion aesthetic.
To support the marketing efforts, I selected street fashion photography and videography that captured the essence of the brand. These visuals showcase individuals confidently wearing the masks as fashion statements while highlighting their eco-friendly attributes.
By implementing these strategies, we successfully achieved a cohesive brand identity that combines fashion and functionality, supported by eco-friendly packaging and impactful marketing materials.
